A. and I have an idea for an exhibition.
There is a lot of advertizing nowadays. It's everywhere - on the buildings, in the transport, even in universities. Everywhere. Like a lichen, outdoor advertizing tries to occupy all the space in the cities. For example, if we remove all the ads from NYC, we won't recognize the landscape. There will be a plain broad road and dismal apocalyptic structure. But if we get rid of all the outdoor ads in East Europe, the picture will still be recognizable.
So why couldn't we use the ads not as a means to transmiss information but as a building material?
It's a great idea to build a house from ads, even a model of such a house. To engrave Coca-Cola logos on rice seeds. To carve logos of commercial companies on surfaces that are still not touched by all-penetrating ads.
Of course, it's not an appropriate idea for real life. There would be a lot of suicide accidents if this became real.
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